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[ Gurain谷霖红酒 ] 品牌建设与营销策划

 

Shanghai Gurain Industrial Co., Ltd. is a trade-oriented enterprise providing high-quality products and services of the imported wines from French, Italy and Spain, with nearly twenty-year extensive operating, managing and marketing experience in commercial field. Gurain is authorized by dozens of prestigious wineries from Bordeaux, Burdundy, Champagne, Alsace, Loire Vally, Cotes du Rhone, and so on as Asian regional agent. Gurain is committed to the promotion and dissemination of wine culture. Her 'Gurain Wine Experience Department, Pudong' has the huge storage capacity and full of varieties, and which is being praised for customers by her unique European style and health, elegant, fashionable wine cultural concept.

天津谷霖实业有限公司是一家原装进口法国、意大利、西班牙高品质产品与服务的贸易企业,有近20年丰富的商业管理经验。谷霖是波尔多、勃艮第、香槟、阿尔萨斯、罗瓦尔河谷、龙河谷地等数十个国际知名酒庄授权亚洲地区代理商,多年致力于葡萄酒文化的推广与传播。旗下的”GURAIN”浦东品酒部,葡萄酒储量大,品种全,独具欧洲风情,以秉承“健康、优雅、时尚”的葡萄酒文化而在业内知名。

Lu-E shares the creation with you.

Lu-E与您一起分享。

Lu-E成员为其品牌视觉进行了创意,并应邀为其进行营销策划服务。

面临挑战:了解客户所需,并挖掘葡萄酒背后消费者感兴趣的故事,抓人眼球;探究品牌自身的文化理念,与葡萄酒文化相结合,并进行推广与传播。

解决方案::谷霖实业以“提供最正宗的法国葡萄酒”为使命,以“以客为本、以质求存、以优取胜、以精图新”的核心价值观,致力于葡萄酒文化的推广与传播,打造健康、优雅、时尚的葡萄酒文化理念。画册通过展现企业介绍、企业文化、品酒部、酒窖设计、诚邀加盟商、酒品介绍等部分来展现品牌理念与葡萄酒文化,赋予产品以文化,使人品味美酒的同时品味浓浓的文化温情。
















基于多次调研和沟通,Lu-E为谷霖葡萄酒营销创意,以“舌尖上的新文化:中国蟹遇到法国酒”为主题,推出蟹+酒组合,全力打造差异化品牌特色。